'Unless you can effectively do several things at the same time (on the initial response) - PUT THE FIRE OUT (first)'.
... 'this should be followed by aggressive ventilation by the swiftest means possible'....'
This practice allows you to first get a hose-line between savable victims and the fire (assuming the line was taken into the structure in the most appropriate avenue, placing it between the fire and savable people). Hopefully this will keep the situation from getting worse'.
John Mittendorf - Retired Los Angeles Fire Chief